Single-market firms
Multi-market firms
The client acquisition system for law firms.
We build and operate the infrastructure that turns Google search demand into qualified consultations and signed cases — measured in revenue, not rankings.
3 map pack positions. One gets the call.
Single-market firms
Multi-market firms
The client acquisition system for law firms.
We build and operate the infrastructure that turns Google search demand into qualified consultations and signed cases — measured in revenue, not rankings.
3 map pack positions. One gets the call.
Single-market firms
Multi-market firms
The client acquisition system for law firms.
We build and operate the infrastructure that turns Google search demand into qualified consultations and signed cases — measured in revenue, not rankings.
3 map pack positions. One gets the call.
Built for
Personal InjuryCriminal DefenseFamily LawImmigrationEmploymentEstate PlanningEstate PlanningBusiness Law
Every firm in your market is competing for the same finite group of people who need a lawyer this month. The firm that captures the most of them is rarely the best lawyer. It is the one that built a system while everyone else bought advertising.
Brad Murphy
Founding principle
What changes when the system is running
Capture the demand that already exists
A fixed number of people in your market search for your practice area every month. We engineer your firm to be the one they call.
Capture the demand that already exists
A fixed number of people in your market search for your practice area every month. We engineer your firm to be the one they call.
Convert more of what you already get
Most firms lose more revenue between the ringing phone and the signed retainer than they lose in acquisition. We find the gap and close it.
Convert more of what you already get
Most firms lose more revenue between the ringing phone and the signed retainer than they lose in acquisition. We find the gap and close it.
Reduce what each case costs you
Advertising costs the same per case in year three as in month one. Owned assets don't. We shift your mix toward the ones that compound.
Reduce what each case costs you
Advertising costs the same per case in year three as in month one. Owned assets don't. We shift your mix toward the ones that compound.
The system, component by component
Five connected functions, operated as one. A failure in any of them shows up in the same place — the number of cases you sign.
Market Demand Capture
(001)
Local Services Ads
Profile Authority
Map Position
Market Demand Capture
(001)
Local Services Ads
Profile Authority
Map Position
Market Demand Capture
(001)
Local Services Ads
Profile Authority
Map Position
Acquisition Infrastructure
(002)
Site Architecture
Practice-Area Pages
Landing Pages
Acquisition Infrastructure
(002)
Site Architecture
Practice-Area Pages
Landing Pages
Acquisition Infrastructure
(002)
Site Architecture
Practice-Area Pages
Landing Pages
Consultation Conversion
(003)
Conversion Paths
Call Routing
Case Qualification
Consultation Conversion
(003)
Conversion Paths
Call Routing
Case Qualification
Consultation Conversion
(003)
Conversion Paths
Call Routing
Case Qualification
Authority & Trust
(004)
Review Systems
Response Management
Reputation Monitoring
Authority & Trust
(004)
Review Systems
Response Management
Reputation Monitoring
Authority & Trust
(004)
Review Systems
Response Management
Reputation Monitoring
Revenue Attribution
(005)
Call Tracking
Case-Value Reporting
Cost Per Signed Case
Revenue Attribution
(005)
Call Tracking
Case-Value Reporting
Cost Per Signed Case
Revenue Attribution
(005)
Call Tracking
Case-Value Reporting
Cost Per Signed Case
What we report, every 30 days
Your monthly review opens with:
Signed cases attributed to the channel
Signed cases attributed to the channel
Signed cases attributed to the channel
Cost per signed case
Cost per signed case
Cost per signed case
Case value by practice area
Case value by practice area
Case value by practice area
Consultation-to-retainer rate
Consultation-to-retainer rate
Consultation-to-retainer rate
Calls answered inside 60 seconds
Calls answered inside 60 seconds
Calls answered inside 60 seconds
Simple pricing high impact
No hidden fees, just pure strategic value to help you manage your team & profits and scale higher.
Monthly
Yearly
1 Month free
CORE GROWTH SYSTEM
MOST POPULAR
For firms that want a focused, disciplined Google acquisition foundation.
$2,500
/ month
$750 LSA Management + $1,750 Local Growth
LSA Management
Google Local Services Ads management
Campaign optimization and monitoring
Lead and call performance tracking
Local SEO & GBP Growth
Google Business Profile optimization
GBP posts
GBP image uploads
Reputation management
1 strategic backlink per monthct at a time
On-page optimization
Monthly performance reporting
GROWTH EXPANSION
Popular
For firms ready for greater execution capacity and broader market coverage.
$3000
/ month
$1,000 LSA Management + $2,000 Local Growth
Includes Everything in Core, Plus:
Higher LSA management capacity
Expanded Local SEO execution
Increased GBP activity
Additional authority building
Deeper on-page optimization
Enhanced reporting and strategic oversight
CUSTOM GROWTH SOLUTION
Built Around Your Firm.
Not every firm needs a standard engagement. For firms with broader requirements, multiple markets, additional infrastructure, or a need for a more comprehensive acquisition system, we build the engagement around your actual goals, requirements, and growth opportunity. Custom engagements can incorporate additional technology, website infrastructure, tracking, market expansion, and other growth requirements.
Custom pricing
/ month
based on scope.
Monthly
Yearly
1 Month free
CORE GROWTH SYSTEM
MOST POPULAR
For firms that want a focused, disciplined Google acquisition foundation.
$2,500
/ month
$750 LSA Management + $1,750 Local Growth
LSA Management
Google Local Services Ads management
Campaign optimization and monitoring
Lead and call performance tracking
Local SEO & GBP Growth
Google Business Profile optimization
GBP posts
GBP image uploads
Reputation management
1 strategic backlink per monthct at a time
On-page optimization
Monthly performance reporting
GROWTH EXPANSION
Popular
For firms ready for greater execution capacity and broader market coverage.
$3000
/ month
$1,000 LSA Management + $2,000 Local Growth
Includes Everything in Core, Plus:
Higher LSA management capacity
Expanded Local SEO execution
Increased GBP activity
Additional authority building
Deeper on-page optimization
Enhanced reporting and strategic oversight
CUSTOM GROWTH SOLUTION
Built Around Your Firm.
Not every firm needs a standard engagement. For firms with broader requirements, multiple markets, additional infrastructure, or a need for a more comprehensive acquisition system, we build the engagement around your actual goals, requirements, and growth opportunity. Custom engagements can incorporate additional technology, website infrastructure, tracking, market expansion, and other growth requirements.
Custom pricing
/ month
based on scope.
Monthly
Yearly
1 Month free
CORE GROWTH SYSTEM
MOST POPULAR
For firms that want a focused, disciplined Google acquisition foundation.
$2,500
/ month
$750 LSA Management + $1,750 Local Growth
LSA Management
Google Local Services Ads management
Campaign optimization and monitoring
Lead and call performance tracking
Local SEO & GBP Growth
Google Business Profile optimization
GBP posts
GBP image uploads
Reputation management
1 strategic backlink per monthct at a time
On-page optimization
Monthly performance reporting
GROWTH EXPANSION
Popular
For firms ready for greater execution capacity and broader market coverage.
$3000
/ month
$1,000 LSA Management + $2,000 Local Growth
Includes Everything in Core, Plus:
Higher LSA management capacity
Expanded Local SEO execution
Increased GBP activity
Additional authority building
Deeper on-page optimization
Enhanced reporting and strategic oversight
CUSTOM GROWTH SOLUTION
Built Around Your Firm.
Not every firm needs a standard engagement. For firms with broader requirements, multiple markets, additional infrastructure, or a need for a more comprehensive acquisition system, we build the engagement around your actual goals, requirements, and growth opportunity. Custom engagements can incorporate additional technology, website infrastructure, tracking, market expansion, and other growth requirements.
Custom pricing
/ month
based on scope.
The Verastra Method
Three phases. No guesswork.
Market diagnostic
We quantify the monthly search demand for your practice area in your geography, what the firms above you currently capture, and where your firm loses revenue between inquiry and retainer. You see the numbers before you commit to anything.
Market diagnostic
We quantify the monthly search demand for your practice area in your geography, what the firms above you currently capture, and where your firm loses revenue between inquiry and retainer. You see the numbers before you commit to anything.
System build
We construct the acquisition infrastructure: search position, advertising placement, profile authority, conversion paths, and intake instrumentation. Every component is tracked, so performance is attributable to a signed case rather than a click.
System build
We construct the acquisition infrastructure: search position, advertising placement, profile authority, conversion paths, and intake instrumentation. Every component is tracked, so performance is attributable to a signed case rather than a click.
Compounding operation
We operate and extend the system month over month, shifting your mix toward owned assets so acquisition cost declines. You receive one review every thirty days, opening with cases signed and cost per acquisition.
Compounding operation
We operate and extend the system month over month, shifting your mix toward owned assets so acquisition cost declines. You receive one review every thirty days, opening with cases signed and cost per acquisition.
Client accounts
What managing partners say
The ability to scale our business without sacrificing quality was a total game-changer.
Jeremy Goldstone
@jeremiah
LeadUp helped us reach our revenue goals much faster than we ever expected before.
Sarah Jenkins
@s_jenkins
Their strategic approach gave our internal team the confidence to lead our local market.
Marcus Thorne
@mthorne_ceo
This is the best consulting investment our company has made in the last decade.
David Sterling
@dster_corp
The ability to scale our business without sacrificing quality was a total game-changer.
Jeremy Goldstone
@jeremiah
LeadUp helped us reach our revenue goals much faster than we ever expected before.
Sarah Jenkins
@s_jenkins
Their strategic approach gave our internal team the confidence to lead our local market.
Marcus Thorne
@mthorne_ceo
This is the best consulting investment our company has made in the last decade.
David Sterling
@dster_corp
Common questions
Before you request a review
How is this different from hiring an SEO or advertising agency?
Traditional providers typically sell a specific marketing component and report on activity within that component. Verastra is built around the full acquisition path — from search visibility to inbound inquiry and what happens after the phone rings. The objective is not simply more traffic or better rankings. It is more qualified opportunities and more signed cases.
How quickly can we expect results?
Paid placements can begin generating qualified inquiries within weeks, depending on market demand, competition, budget, and account readiness. Organic visibility and local authority compound over time. Meaningful growth typically develops over several months rather than overnight.
Do you work with competing firms?
We maintain a limited number of engagements within each market and practice area. Availability depends on market and practice-area exclusivity.
What do you need from our firm?
Access to the relevant Google properties, accurate business and case data, a point of contact for intake, and a willingness to improve how inbound inquiries are handled. The stronger the connection between acquisition and intake, the more accurately we can measure what is actually producing revenue.
Is there a long-term contract?
Engagement terms are structured around the scope and requirements of the growth system. Specific terms are discussed before engagement.
Common questions
Before you request a review
How is this different from hiring an SEO or advertising agency?
Traditional providers typically sell a specific marketing component and report on activity within that component. Verastra is built around the full acquisition path — from search visibility to inbound inquiry and what happens after the phone rings. The objective is not simply more traffic or better rankings. It is more qualified opportunities and more signed cases.
How quickly can we expect results?
Paid placements can begin generating qualified inquiries within weeks, depending on market demand, competition, budget, and account readiness. Organic visibility and local authority compound over time. Meaningful growth typically develops over several months rather than overnight.
Do you work with competing firms?
We maintain a limited number of engagements within each market and practice area. Availability depends on market and practice-area exclusivity.
What do you need from our firm?
Access to the relevant Google properties, accurate business and case data, a point of contact for intake, and a willingness to improve how inbound inquiries are handled. The stronger the connection between acquisition and intake, the more accurately we can measure what is actually producing revenue.
Is there a long-term contract?
Engagement terms are structured around the scope and requirements of the growth system. Specific terms are discussed before engagement.
Stop Paying for Marketing Activities.
Build a System That Produces Cases.
Verastra Growth Partners builds Google acquisition systems around the outcome that matters: generating more qualified opportunities for your firm.
Stop Paying for Marketing Activities.
Build a System That Produces Cases.
Verastra Growth Partners builds Google acquisition systems around the outcome that matters: generating more qualified opportunities for your firm.