Client acquisition for U.S. law firms

Good legal work.
A clearer path
to new clients.

We help law firms get found on Google, earn prospective clients’ trust and turn more of the right inquiries into consultations.

Request a market reviewHow we help
Navigate growth with confidence.
PURPOSE-BUILT FOR LAW FIRMS
Personal injuryCriminal defenseFamily lawImmigrationEmploymentEstate planningBusiness law
The Verastra perspective

Your marketing should
support your practice.

Your next client is looking for help. The question is whether they find you — and what happens when they do.

We connect your Google presence, website and intake into one clear path. We look for missed inquiries, unclear messaging and gaps in follow-up, then agree on what to address first.

About Verastra
One system. Five connected capabilities.

From finding your firm to making contact.

From the first search to the signed retainer, we focus on the connections that make acquisition work.

01

Market demand capture

Be there when they search.

Local Services Ads
02

Acquisition infrastructure

Give every search a clear next step.

Website architecture
03

Consultation conversion

Make the first conversation count.

Call routing
04

Authority & trust

Become the firm they feel confident calling.

Review processes
05

Revenue attribution

Know what turns into a signed case.

Call tracking
Search → Inquiry → Consultation → Signed caseExplore the full system
Clarity over noise

Know what’s working.
And what needs attention.

A ranking is one signal. A signed case tells a more useful story. We build the measurement around the journey in between.

How we measure progress
01

Capture the right demand

Show up for the practice areas and markets your firm is built to serve.

02

Make more of every inquiry

Find the friction between a ringing phone and a completed consultation.

03

Know where growth comes from

Connect acquisition spend to qualified opportunities and signed cases.

The Verastra method

A clear plan. Then steady progress.

Understand the opportunity. Build the foundation. Keep improving the system.

01Diagnose

Understand the market.

Assess local demand, the firms already visible and your current path from inquiry to retainer. Decide where the opportunity justifies the effort.

02Build

Build the connections.

Bring search, your website, local authority and intake into a coordinated system. Establish tracking and a shared baseline before scaling.

03Operate

Improve what matters.

Review outcomes every 30 days. Refine the mix, address intake friction and expand only where the evidence supports it.

A partnership that fits

Choose the support your firm needs.

Start with a focused foundation or build an engagement around a broader opportunity.

01 / Core growthTHE FOUNDATION

A focused foundation for your firm’s Google acquisition.

$2,500/ month

$750 LSA management + $1,750 local growth

Start with core
  • Local Services Ads management
  • Google Business Profile optimization
  • Local SEO & on-page improvements
  • Reputation management
  • Monthly performance review
02 / Growth expansion

More execution capacity. A wider market opportunity.

$3,000/ month

$1,000 LSA management + $2,000 local growth

Build stronger coverage
  • Everything in Core Growth
  • Expanded local SEO execution
  • Increased Google profile activity
  • Additional authority building
  • Deeper reporting & strategic oversight
03 / Custom partnership

A system shaped around a more ambitious scope.

Let’s talk

An engagement built around your requirements

Discuss your goals
  • Multiple markets or locations
  • Website & technology infrastructure
  • Advanced acquisition requirements
  • Tailored measurement & tracking
  • Scope agreed around your goals

Monthly management fees in USD. Advertising budget, additional work and engagement terms are confirmed in your proposal.

Explore engagement options
From the field

Practical notes for growing a law firm.

All insights
OperationsField note · 4 min read

Scale your firm without breaking your intake.

A larger pipeline is useful only when your firm can handle the next conversation. Build the operating capacity before turning up acquisition.

Read the field note
Market strategyField note · 4 min read

Before a new market, ask better questions.

A strong position in one city does not establish the economics of the next. Evaluate each market on its own demand, competition and delivery requirements.

Read the field note
MeasurementField note · 4 min read

What does a signed case actually cost?

A useful acquisition report connects spending to outcomes. The starting point is a clear definition of cost, a consistent time period and a reliable count of signed cases.

Read the field note
A little more clarity

Good questions.
Clear answers.

Before we look at your market, here’s what you should know.

We connect the entire acquisition path: search visibility, the website, inbound inquiries and intake. We review these components together, with qualified opportunities and signed cases as the business measures.

Timing depends on your market, budget, account readiness and intake capacity. Paid channels can provide earlier feedback; organic search and reputation need sustained work. Your market review sets a starting point and realistic priorities.

We limit engagements by practice area and market. Availability and any exclusivity commitment are confirmed before an engagement begins.

A clear view of your target matters and locations, access to relevant marketing accounts, a point of contact for intake and reliable inquiry and case outcome data.

Scope, fees, advertising budget, duration and cancellation terms are agreed before work begins. The market review helps establish which engagement fits your firm.

Start with a conversation

What would better
growth look like for your firm?

Tell us where you practice and what you want to improve. We’ll review your market, your website and the way new inquiries reach your team.

Request a market review
A practical first step, with your firm’s priorities in mind.