About Verastra
We built the thing we kept telling firms they needed.
Verastra exists because most law firms are one Google position away from a materially different business, and almost nobody is treating that as an engineering problem.
Built for
Our position
There is a fixed number of people in your market who need a lawyer this month. We are not in the business of creating demand. We are in the business of making sure your firm is the one that captures it.
Brad Murphy, Founder
Founding principle
What we believe
Six positions we will not trade away
Measured in cases, or not at all
Impressions, clicks and rankings explain a result. They are not the result. A provider that reports activity instead of signed cases does so because activity is easier to produce.
Acquisition and intake are one system
A firm generating more calls than it can answer has improved nothing. Most of the revenue we find was already there, lost between the ringing phone and the signed retainer.
Rent produces cases. Equity produces cheaper ones.
Advertising stops the day you stop paying. Search position and profile authority compound. We run both, and shift the mix deliberately.
The right answer is sometimes no
If the market is too contested or the firm cannot absorb the volume, we say so in the diagnostic and decline. A case you cannot service is a failure for both of us.
One firm per market
Exclusivity by practice area and metro. It caps how many firms we can serve. It also means we are unreservedly on your side.
The analysis comes before the pitch
You see your market's demand, your competitive position and your revenue leaks before you commit to anything. If the numbers do not justify the work, you will have learned that for free.
Inside the diagnostic
