Outcomes guide the work.
Review opportunities and signed cases alongside the activity that produced them. Be explicit about the limits of the data.
About Verastra
A closer understanding
of your firm’s growth.
We bring acquisition and intake into the same conversation, helping law firms build a more deliberate path from visibility to signed cases.
Our perspective
The right support starts
with understanding your firm.
Your firm does not operate in separate channels. Neither should its acquisition. We look at what a prospective client sees, how they make contact and how your team takes the conversation forward.
That means connecting the work, making responsibilities clear and measuring the business outcomes the available data can support.
Our principles
The standards behind the system.
Intake belongs in the plan.
An unanswered inquiry is an operating issue as well as a marketing issue. The two must be reviewed together.
Build lasting foundations.
Balance paid acquisition with the website, content and local presence your firm can continue to develop.
Fit comes before expansion.
A market opportunity only makes sense when your firm can serve the matters it creates.
Agree the boundaries.
Confirm practice-area and market availability before the engagement, with expectations made clear.
Understand before committing.
Use the diagnostic to prioritize work and decide whether the opportunity supports the investment.
A little more clarity
Good questions.
Clear answers.
Before we look at your market, here’s what you should know.
We connect the entire acquisition path: search visibility, the website, inbound inquiries and intake. We review these components together, with qualified opportunities and signed cases as the business measures.
Timing depends on your market, budget, account readiness and intake capacity. Paid channels can provide earlier feedback; organic search and reputation need sustained work. Your market review sets a starting point and realistic priorities.
We limit engagements by practice area and market. Availability and any exclusivity commitment are confirmed before an engagement begins.
A clear view of your target matters and locations, access to relevant marketing accounts, a point of contact for intake and reliable inquiry and case outcome data.
Scope, fees, advertising budget, duration and cancellation terms are agreed before work begins. The market review helps establish which engagement fits your firm.
Start with a conversation
What would better
growth look like for your firm?
Tell us where you practice and what you want to improve. We’ll review your market, your website and the way new inquiries reach your team.
Request a market reviewA practical first step, with your firm’s priorities in mind.