Acquisition economics
Bring channel spending and signed matters into the same conversation.
The question
What does it cost to acquire the cases your firm actually wants? Begin by agreeing which acquisition costs are included and how an inquiry is connected to an engagement.
What we examine
Marketing spend, inquiry quality, consultation outcomes and attributable signed cases. Review the time between first contact and engagement, and separate the known outcomes from incomplete tracking.
The decision it supports
Determine which channels deserve more investigation or a different allocation. Cost is considered alongside matter fit and firm capacity. This is a measurement framework, not an assertion of savings or a financial forecast.
Put the questions to work.
Look at these questions in the context of your own market, firm and operating capacity. A focused review helps turn observations into priorities.
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